The Embedded Software Forum 2008

- Technology Trends and Business Opportunities

Date: 12 June, 2008 (Thursday)
Time: 9:00am - 12:45pm
Venue: Lecture Theatre, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong, Hong Kong
Organized by: America Hong Kong Electronics Association
(now reformed as Hong Kong Electronics & Technologies Association)
Implemented by: Hong Kong Productivity Council
Language: English


Rundown:

Time Event
8:45am Reception
9:00am Welcome Speech by Mr MY Wong JP - Chairman of HKETA / AHKEA
9:05am Speech by Guest of Honour
Mr Eddy Chan - Commissioner of The Innovation and Technology Commission, HKSAR Government
9:15am "The Embedded Software Industry in HK - Challenge and Opportunities"
By Mr Victor Ng - Deputy Chairman of HKETA / AHKEA
9:40am "ASTRI's Embedded Systems, Architecture and Software"
By Dr Manuel Costa - COO of ASTRI
10:05am "A Successful Story: Embedded Software for Educational Electronics"
By Mr CC Chui - Senior Engineering Manager of VTech Holdings Ltd.
10:30am Souvenir Presentation and Group Photo
10:40am Tea Break
10:55am "Chipset Technology Trends & Business Opportunities"
By Mr Kevin Chia - Senior Director of Marketing of GeneralPlus Technology Inc.
11:20am "Embedded Platform Trends"
By Mr Masayasu Odani - General Manager of Toshiba LSI System Support Co., Ltd.
11:45am Panel Discussion
Moderator: Mr KT Yung - General Manager (ITID) of HKPC

Panel Members:
Mr CC Chui - Senior Engineering Manager, VTech
Mr Kevin Chia - Senior Director of Marketing, GeneralPlus
Dr Manuel Costa - COO, ASTRI
Mr Masayasu Odani - General Manager, Toshiba
Mr Victor Ng - Managing Director, Micom Tech Ltd.
12:40pm Closing Speech
By Mr Victor Ng - Chairman of the TID Funded Embedded Software Project Sub-com
12:45pm End of Program

 


Mr MY Wong JP, Chairman of
HKETA/AHKEA gave the welcome
speech






The Guest of Honour Mr Eddy Chan,
Commissioner of Innovation and
Technology Commission/HKSAR
Government, gave the opening
speech




Mr Victor Ng, Deputy Chairman of
HKETA/AHKEA and the TID
Embedded Software Project Subcom
Chairman (also our Managing
Director) was the first speaker. He
talked about "Embedded Software
Industry in HK - Challenge and
Opportunities"


Dr Manuel Costa, the COO of ASTRI
and his talk titled "ASTRI's
Embedded Systems, Architecture and
Software"


Mr CC Chui, Senior Engineering
Manager of VTech gave his talk on
"A Successful Story - Embedded
Software for Educational Electronics"


Before the tea-break, Mr Eddy Chan
presented souvenirs to all the
speakers of the Forum and
Workshops and had a group photo
afterwards


After the tea-break, Mr Kevin Chia,
Senior Director of Marketing of
Generalplus Technology Inc, gave
his speech of "Chipset Technology
Trends and Business Opportunities"


The last talk on "Embedded Platform
Trends" was made by Mr Masayasu
Odani, the General Manager of
Toshiba LSI System Support Co. Ltd


Panel discussion was moderated by
Mr KT Yung, General Manager of
HKPC. All the five talk speakers had
joined the panel discussion

 


Mr Victor Ng answered the question
raised by the moderator

 

 

Embedded Software Workshops:

Date: 12 June, 2008 (Thursday)
Time: 2:15pm - 5:00pm
Venue: Classrooms, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong, Hong Kong
Language: Cantonese with English terminology

 

Workshop 1:
"Embedded Linux and Andriod Platform Workshop" - By Mr Andrew Ip, Cwlinux Limited

Workshop 2:
"Embedded Software Application Workshop for Toys & Consumer Electronics" - By Mr Eric Ip, Integration Linkage Technology Ltd

Workshop 3:
"uPnP and Digital Entertainment Workshop" - By Mr Patrick Wu, ASTRI

Workshop 4:
"Creating Product Value via Usage of Embedded Software"
- By Mr Jeff Chui, Director of Corporate Planning and Human Resources, Perception Digital Ltd
& Dr Alan Lam, Chief Technical Officer, Sengital Ltd

 

 

 

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(PDF, 275KB)